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Customer Retention

In 2020, average basket value and web performance are closely connected. A 3-second delay in website loading time causes a 35% bounce rate while longer delays leave a company without profits at all.  File compression technology was one of the earliest examples of how big companies tried to accelerate web performance: in 2006 Amazon found […]

The post How Web Performance Accelerates Retail Customer Experience appeared first on SiteProNews.

Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on your own store’s lifecycle. While not every tool will work for every business, here are the top retention tools available, and when you should use them.