Inbound Marketing (Page 6)

With more than 2.20 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook forContinue Reading

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether. But every now andContinue Reading

Everything old is new again.  That’s so often the case with fashion, movies, and other key elements of pop culture. And now, it’s true of the modes of transportation we use to get around — in some cities, anyway. When I was in San Francisco in April, it seemed thatContinue Reading

Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters. Now first, what the heck is a topic cluster? A topic cluster is a method that uses a single “pillar page” as the main hub of content for a given topic. AllContinue Reading

Some marketers might have an unhealthy obsession with metrics — they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.Continue Reading

Welcome one, welcome all to another Wednesday: the day that marks the halfway point — almost — to the weekend. Over in our Cambridge, Massachusetts HQ, we’re celebrating the U.S. July 4th holiday today. If you’re celebrating, too, we hope you have a great holiday — and, we’ll keep this week’sContinue Reading

We spend a lot of time at work. Forty hours a week for forty odd years adds up to a whopping 70 percent of your life spent in an office, says millennial career expert Jill Jacinto. And as such, “it’s only natural to become friends with your coworkers,” she pointsContinue Reading

What is UI? UI, which stands for User Interface, is every visual element a user might interact with on a technological device, including the computer itself, as well as apps and websites. Nowadays, UI typically relates to a user’s experience interacting with a web page, video game, or TV interface,Continue Reading

Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider three recent statistics about modern buyer behavior: 80%Continue Reading

Did you know it costs five times more to attract a new customer, than to keep an existing one? Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, but it’s not always easy to cultivate that kind of loyalty. When I think about theContinue Reading

In the Cascade Mountains of Southern Oregon, there sits a volcano with no peak. But what takes the place of a billowing summit isn’t a barren crater — it’s an electric blue lake, surrounded by pine trees and the jagged remains of the volcano’s collapsed mouth, which crumbled during anContinue Reading

Virtual reality (VR) is one of those technologies, it seems, that will be eternally “emerging.” Don’t get me wrong — it’s certainly becoming more of a household topic. Twenty years ago, one might only come across VR in museums, science fairs, and laboratories. Now, they’re available for purchase by anyoneContinue Reading