140+ Social Media Statistics that Matter to Marketers in 2021
2021-04-14
We’ve got the latest social media statistics to inform your social marketing strategy. Knowing which way the winds are blowing…Continue Reading
What is TikTok? And Why Marketers Need to Care
2019-08-27
A year ago, I downloaded a trendy new app called TikTok. When I opened it, I was overwhelmed by a feed of hilarious looping videos and bizarre music montages made by other users. It reminded me of Vine, the looping video platform that was killed by Twitter a few yearsContinue Reading
7 Ideas How to Market on Instagram
2019-06-13
Instagram has become one of the most influential channels of social media marketing in the last few years. Today, thousands of marketers, photographers, bloggers, writers, and brands are experimenting and marketing their brands on this social platform – and for good reason. Instagram is the fastest-growing social media that currentlyContinue Reading
Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media
2018-12-20
Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network? To answer that question (and better inform HubSpot’s own social strategy), HubSpot Research and the University of VirginiaContinue Reading
5 Great Ways to Use Instagram Stories to Promote Your Business
2018-12-11
With over 800 million users total and over 500 million daily active users, Instagram has been able to rouse some strong vibes on the internet. Recently, Instagram Stories has pushed the social network beyond just posting photos and videos; businesses are now utilizing Instagram Stories to advertise and promote theirContinue Reading
The Ultimate Guide to Social Media Marketing Campaigns
2018-10-03
Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe,Continue Reading
