Internet Ad Spend Is About to Surpass TV Ad Spend [New Report]
There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. It’s clear, it’s visually interesting, […]
Mobile marketing
Easy as ?: How to Boost Engagement with Emoji Push Notifications
One night, I re-wrote an entire Sublime song in emojis. Yes, seriously. I can’t remember what prompted me — maybe I was just bored. But […]
7 Marketing Automation Mistakes You Can’t Afford to Make
I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions.
Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.
The Marketer’s Guide to Mobile [Free Kit]
As marketers, we know that the term “mobile optimization” can sometimes seem like just another hot button term these days. And the actual process of optimizing your brand’s site can be somewhat intimidating.
In hopes of making the whole process a little less daunting, we teamed up with Localytics to bring you The Marketer’s Guide to Mobile.
7 Types of Push Notifications Users Actually Enjoy
If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.
A growing number of us are using mobile as our primary device for accessing the internet — over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time.
Google is Cracking Down on Intrusive Mobile Pop-Ups: Here’s What Marketers Need to Know
Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification.
So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
experience.
How is Mobile Commerce Growing Around the World? [Infographic]
![How is Mobile Commerce Growing Around the World? [Infographic]](http://cdn2.hubspot.net/hubfs/53/mobile-commerce.jpg)
In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren’t fully optimized for mobile in mobile search results.
A few weeks later, we sawthe number of Google search queries on smartphones surpass the number of queries on desktop computers and tablets.
The Demographics of Developers Around the World [Infographic]
If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak?
These are the kinds of questions the folks at VisionMobile wanted to know — which is why they surveyed over 30,000 developers for their annual Developer Economics survey, and then illustrated their findings in the infographic below.
How Internet Behavior is Changing Around the World [Infographic]
Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.
But these changes aren’t happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web.
The State of the Mobile Experience: How People Use Their Phones Today [Infographic]
Let’s pretend you just won the lottery. What’s the very next thing you do?
Send a mass text sprinkled with celebration emojis? Call your significant other/best friend/mom while doing the happy dance? Tweet about your plans to buy a Lambo and quit your job?
8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
A lot can happen in eight years.
Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone, J.K. Rowling published the final book in the Harry Potter series, and HBO’s The Sopranos aired the controversial final episode.
Now, Apple’s about to release the iPhone 6S, filming has begun for the movie version of the Harry Potter’s spin-off book Fantastic Beasts and Where to Find Them, and Game of Thrones has displaced The Sopranos as the most popular HBO show of all time.
Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
Email marketers don’t have it easy these days.
In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too — after all, 53% of people read email on their mobile devices.
Is Your Website’s Viewport Configured for Mobile Users? Here’s How to Do It
You’re out with friends, laughing, having a grand old time — when someone asks the group a total brainteaser: “Why don’t ‘B’ batteries exist?”
You’re stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company’s blog post on the nationally uniform specifications for the size of battery cells. It’s exactly what you were looking for, you nerd.
How to Get a Personalized Assessment of Your Website [Free Tool]
Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities.
But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.
How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
Is your website ready to attract and convert mobile website visitors into leads?
According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.