What Is An ESP? Everything You Need to Know About Email Service Providers
2022-10-14
While there are a number of options to choose from, you’ll want to research ESPs before committing to one. Continue Reading
Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)
2015-06-23
You need people to email, and you need them quickly. Oh, and if you could get them pretty cheap, that’d be great, too.
That’s the mindset many marketers find themselves in when they’re on the phone with a list-purchasing company: We need new people to email to feed our sales organization. Acting on that moment of desperation, however, can cause them more long-term (and short-term) harm than good.
