At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion email users worldwide, it’s no wonder this channel remains one of the most effective ways to reach your audience.Continue Reading
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.Continue Reading
While there are a number of options to choose from, you’ll want to research ESPs before committing to one. Continue Reading
Nowadays consumers are overloaded with emails and often suffer from email fatigue, leading them to delete or ignore most emails they receive.Continue Reading
The sender has to go through a lot of efforts to reach the correct readers’ inbox. In the inbox also the mail’s futre is not safe. [InfoGraphic]Continue Reading
