Introduction: The Promise and Peril of Social Commerce Social commerce has quickly become one of the defining forces of our time. What started as a simple blend of social media and online shopping has evolved into a global engine of consumption. With every scroll, product recommendation, and one-click purchase, consumerismContinue Reading
Showing interest in your customer’s needs makes them feel valued and important. And that’s what every customer wants to feel when they walk into a store.Continue Reading
When QVC launched decades ago, it created a whirlwind in live selling: people felt more connected and more engaged by the products (and the salespeople) they saw on TV. Now, in the digital age, the fundamental aspects of what made QVC so engaging are now available to anyone with a digital presence. Continue Reading
With the population in the world crawling towards 8 billion people and an equally impressive technological infrastructure, a good majority of transactions moving online makes sense. You can buy almost anything online, and taking into consideration that almost 2 billion digital buyers are doing just that, the eCommerce field isContinue Reading