Close your eyes and picture a one-page, typed document — maybe a resume, or a letter — that uses the font Times New Roman. Now, change the font of that document to Courier. Now to Comic Sans. The look and feel of the document would change entirely depending which of those three fonts you employed,Continue Reading
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Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you’re not careful. Did you send a well-segmented email? Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog postsContinue Reading
It’s no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the more opportunity you have to drive traffic and leads, right?
But … when it comes to writing a new blog post, how much of a time commitment are we talking? How long should it take to write a typical blog post?
Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old? One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly become an important part of the everyday lives of hundreds ofContinue Reading
We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let’s just assume you’re sold on the benefits of having a bunch of people tout how awesome you are on theContinue Reading
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. In the early days of starting a business, you’ll encounter a dizzying array of acronyms — ROI, ARPU, CAC, LTV, MoM, NPV, just to name a few. One acronym is particularly important: CRM.Continue Reading
Have you ever noticed that some URLs start with “http://” while others start with “https://”? Perhaps you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online.Continue Reading
What do the most successful pitches on ABC’s hit television show Shark Tank look like? When it comes to landing a deal with the investors on the show, the entrepreneurs in some industries have it easier than others. For example, a whopping 85% of successful pitches are products, while only 11% areContinue Reading
In theory, traveling for a conference seems glamorous. Your company is paying for you to go someplace new and exciting where you’ll stay in swanky hotels, meet lots of fabulous people, and learn tons of new things. But sometimes, reality isn’t so sweet. Maybe your flight gets delayed, or your luggage getsContinue Reading
When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right? This isn’t to say text-based content isn’t important. After all, you’re reading this post right now. But what this does mean is that creatingContinue Reading
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This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Between the bowl cuts and missing teeth, there’s nothing quite worse than looking back on a pile of your old school photos. Did I honestly think that pink scrunchie was a good idea?Continue Reading
Here’s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. Maybe that’s why whenever I catch a typo in someone else’s content, I’m suddenly a littleContinue Reading
This morning, Facebook announced three updates to users’ News Feed preferences that give users more control over the content they see in their News Feeds. These updates are available today on iOS and will be rolling out on Android and desktop over the next few weeks. This is part ofContinue Reading
People say the best things in life are free. They also say, however, that there’s no such thing as a free lunch. So who’s right?Continue Reading
