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As of late, it feels like an arms race between email marketing or Messenger marketing. A world where marketers have to pick: the workhorse of today or the most exciting channel of tomorrow? At first glance, I can see why. We’ve seen audiences engage an insane amount on Messenger —Continue Reading
Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer,Continue Reading
Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools. It’s the latest in a series of moves by Twitter to combat the spread of spam, false information, or bots on its network. The motivation behind these new restrictions is to significantly limitContinue Reading
There are some weird job titles cropping up across the globe, and I bet you’ll never guess what the most popular one was in the U.S. last year for that category. It was “rockstar” — followed closely by “guru” and “ninja.” You read that right. Ninja. Contrary to the imagesContinue Reading
Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures. It is not the photographs themselves that stir up these emotions, but rather the memories and aspirations we associate withContinue Reading
In the fifth season of Mad Men, Ken Cosgrove, an account-executive at Sterling Cooper Draper Price, is called into Roger Sterling’s office, a founding partner of the agency. Roger tells Ken that he knows his secret: Ken’s an accomplished fiction author who writes under a pen name, so no oneContinue Reading
Tell someone to write a poem, and chances are, they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: constraints unleash our creativity. But how can you translate that to the complex world of content marketing?Continue Reading
Wouldn’t it be great if creating infographics was as simple as writing regular ol’ text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually. But considering the popularityContinue Reading
This summer, I decided to really give the whole “be-present-in-the-moment” thing a shot. I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.” And here’s the thing: some of the ideas, I could really, reallyContinue Reading
Dream ideas are so fragile. They are quiet, powerful packages containing unlimited opportunity. A single opportunity, the smallest thought… The decision you make about what to do with the thought, can take you closer to your goal or leave you drifting from it. The idea pops into your head andContinue Reading
I had a wonderful conversation with one of my readers (Vanessa), whom I’ve never met. It started about six months ago when she contacted me, expressing an interest in joining the Mindset Mastery program. She has given me permission to share our conversation. She wrote: Hi Leslie, unfortunately IContinue Reading
As an effective tool through which you can garner more leads for your business, a landing page needs to incorporate certain elements in order for it to convert better. There are various things that you need to keep in mind when creating a high-converting landing page. However, there are aContinue Reading
In this short radio clip, I talk about the core principles from the Jackrabbit Factor during the Wayne and Jane Show on Canada’s EZ Rock out of Kootenay, British Columbia. I talk about scrutinizing each word in a goal statement, what we can learn from Ebay shopping, how not toContinue Reading
A few weeks ago, I gave a talk at the Multifamily Social Media Summit in Napa, CA. It was my second consecutive year attending the event, and I wanted to give the audience something fresh — my talk was going to be about Facebook Messenger. A few days before theContinue Reading
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