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Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more contentContinue Reading
Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back inContinue Reading
Disclaimer: This video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law toContinue Reading
“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with “growth hacking” would make us seemContinue Reading
When people see the word “introvert,” they often think of qualities that don’t actually describe introverted people at all. “Shy.” “Quiet.” Even “antisocial.” But how we have grown to think of introverts has strayed far from realities. In fact, according to Dictionary.com, is “a person characterized by concern primarily with hisContinue Reading
Here I am, on my fourth day at CES 2018, and man — there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends?Continue Reading
It’s my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event’s two major media days, which concluded with a keynote from Intel. To say the least, it was … interesting. The keynote was titledContinue Reading
When the Tax Cuts and Jobs Act — better known, generally, as “the tax bill” — was signed into law on December 22, 2017, there was a broad spectrum of reaction. Many people were worried. Even more were angry. A small percentage were pleased — and most of all, itContinue Reading
Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning’s press conference. As one might expect, the announcements leaned quite heavily toward Smart Home, with LG’s ecosystem boasting a suite of abilities — many of them AI-powered.Continue Reading
With more than 800 million monthly users, Instagram is a force to be reckoned with. If you’re a B2B brand, you might think the hype isn’t relevant to you — but in 2018, it most certainly is. As it stands, there are thousands of brands and a number ofContinue Reading
The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what’s to come in tech in the foreseeable — and at times, somewhat distant — future. But on a higher level, core industry trends and patterns were presented today at theContinue Reading
If you’re anything like I am, you have mixed feelings about New Year’s resolutions. It seems like a natural time to make important changes. It’s like a universal pressing of the “reset” button. Maybe that’s why 41% of Americans make New Year’s resolutions in the first place. But here’s theContinue Reading
A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot’s website pricing page. Not because it hadn’t been redesigned in a few years (it hadn’t), but because we saw a big conversion opportunity from a page that had a lot of untapped potential. And boy, didContinue Reading
The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited. AI — especially “deep learning” technology — brings new opportunities and innovation in the way digital marketing,Continue Reading
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