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It’s happened to all of us. We see an advertisement or some other reference to a seemingly useless product. And yet, it “sells like hotcakes,” as the saying goes — and you think to yourself, “Well, I could have invented that.” But there’s a reason why these products sell. TheyContinue Reading
Whether you’re a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven’t experimented with this powerful medium yet, you’re missing out — 66% of B2B marketers are already creating video content to support both their marketing department goalsContinue Reading
Recorded at a Thomas Jefferson Education Conference (SLC, UT) – Making Cents out of Setbacks: How to Profit from your Losses Are you weary of the fight? Has ‘quitting’ ever crossed your mind? You’re closer to succeeding than you probably know. Let Leslie take the lid off your mind andContinue Reading
Change is the only constant. And email marketing is no exception to that. Over the years, email marketing has seen a number of significant innovations and advancements — giving designers the chance to explore more customized, innovative content for email subscribers. To help you stay ahead of the pack, EmailMonksContinue Reading
Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. A lot of people have business ideas — it’s whether these ideas are anyContinue Reading
Have you even looked at a seemingly simple design and thought: I could totally do that. But later, when you sit down to actually give it a whirl, you don’t know why your attempt doesn’t measure up to the professional version. What gives? It turns out professional graphic designers haveContinue Reading
“If you can’t beat ‘em, join ‘em.” This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday withContinue Reading
Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat — and how to keep them engaged.Continue Reading
Do you remember what agencies looked like five years ago? Whether you’re new to agency life or a seasoned veteran in the industry, you know that the agency space is constantly changing. And as the business develops, so too do areas for innovation. We asked three agency leaders to weigh in on howContinue Reading
The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019. And by 2020, it’s projected that SaaS deployment will be more than 25Continue Reading
There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called “The Real Housewives,” in which the cast members have become notorious for doling out feigned apologies. Instead of simply apologizing for hurting someone’s feelings, for example,Continue Reading
The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help. There’s no longer a template for how to apply for aContinue Reading
Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. Even after this stage, hustling in a competitiveContinue Reading
One of my students posed a very good question, and I thought it might benefit other readers if I share it here: “I am only on week 4 in the Mindset Mastery course and haven’t learned too much about second streams of income yet — I am hoping to get a little advice.Continue Reading
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