Blog (Page 180)

As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world. The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learnContinue Reading

If you’re a freelancer, you probably have a lot on your plate. Balancing multiple projects, building your personal brand, and keeping up with client requests is no easy feat, and the last thing you want to worry about is undercharging for your services. Determining your ideal hourly rate can seemContinue Reading

Ah, late December — I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve. We resolved to do things like lose weight, find love, andContinue Reading

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of theContinue Reading

When you hear “infomercial” you might picture a suburban mom on a fruitless quest through her cluttered kitchen cabinets to find a single matching container lid from her 10,000 piece Tupperware collection. Or a hapless man engaged in a heated but ultimately ill-fated wrestling match with his garden hose. What was onceContinue Reading

By now, it’s clear that creating great visual content is critical for marketers — and that’s especially true on social media. It was recently announced that Instagram has doubled its monthly active user base since 2014, which means a lot more people are viewing and sharing photos. Plus, visual contentContinue Reading

There’s something about the word “poster” that seems very … retro. I remember having a Metallica poster hanging in my room as an angstry teenager. Who knew that they might someday pertain to my line of work? As it turns out, posters aren’t as old-school as we might think. InContinue Reading

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.Continue Reading

It’s once again that time of year for taking a good look at the lessons we’ve learned from our marketing efforts and resolving what we will, or won’t, do again in 2017: 1) Less Bulk Email Your prospects want to know you see them. Personalized emails provide 6x the transactionContinue Reading

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off. Video is growing to dominate your audience’s online activity: 78%Continue Reading

The best leaders seem to possess an elusive mix of qualities that resist precise categorization. It feels like every week there’s a new study or book discussing what the best leaders do and don’t do, but what if there was a more data-driven approach to identifying pivotal indicators of successful leadership? NewContinue Reading

You want to succeed, so you’re trying to figure out how. First, you’re told you need to run faster, sleep less! But then you find out you’re supposed to just see it done, and let go ~ So you try that, until something in the back of your mind screams, You’d better doContinue Reading

You don’t know it yet, but you need Kelsey. She’s an ideal fit, the right mix of smarts and experience, temperament and personality. She’s the missing link your department has been looking for, needing. Thankfully, the need is mutual. Kelsey is looking for a job. Unfortunately, you don’t know KelseyContinue Reading