Presiding over a 10+ year old blog has a lot of unique challenges. There are some days when it seems like we’ve covered all there is to cover, and others when it doesn’t seem like we can possibly keep up …
Inbound marketing: You know it’s all about using content to educate others and attract people to your brand. You create and distribute unique, valuable, educational content, and members of your audience take notice.
If you’re practicing inbound marketing, you probably …
Our startup journey has proved it — guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website …
Whether you’re running a personal blog as a hobby, or managing the official blog on your company’s website, monetizing your work is entirely possible — it just takes a good amount of time and effort.
While there’s no exact formula …
First and foremost, I need to give credit where credit is due.
The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, “We Analyzed 100 Million Headlines. Here’s What We Learned.”
Yes — I even borrowed …
If you haven’t already noticed, the HubSpot Blogs got a makeover this summer.
And while your last makeover might’ve included a new wardrobe or hair color, ours was different. We revamped blog.hubspot.com from the inside, out with the help of …
When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure …
Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets …
Just when you thought you understood SEO … search changed. Again.
“Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank …
I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system.
It starts with drinking seltzer and listening to instrumental pop music, and it …
You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer …
I have a long, interesting relationship with the HubSpot Marketing Blog.
Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. …
Two weeks ago, when I sat down to write my first blog post at HubSpot, I was determined to make it shine. Perfection was the only option.
So I filtered each word through dozens of thesaurus searches, selecting only the …
I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class.
Believing — maybe rightfully …
