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Blogging refers to writing, photography, and other media that’s self-published online. Blogging really started as an opportunity for people to write about their experiences in diary-style entries, but it has since been tranformed to a new form of storytelling and information transfer.
I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, IContinue Reading
Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt. We get it, though: It can be difficult to keep track of all theContinue Reading
Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blogContinue Reading
I’ve written a lot of blog posts over the past few years. (Read: I’ve stared at a lot of blinking cursors on blank screens over the past few years.) And if there’s one thing I’ve learned about business blogging, it’s that getting started is often the hardest part. When you’reContinue Reading
Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We call the strategy, TheContinue Reading
When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, youContinue Reading
If contributing guest posts is part of your content distribution and promotion strategy, you’re probably familiar with the following scenario: You write a great article for a guest publication, and at the end, you’re compensated with a teeny, tiny paragraph about yourself. Unless you wrote the article for purely altruisticContinue Reading
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