Sales Enablement

BusinessDailyInbound MarketingInBound Marketing BlogInternationalLead Managementlead nurturingMarketingNews & MediaSales Enablement
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In my job at HubSpot, I chat with marketers very often about what problems they’re facing. One of the most common issues I hear about is lead flow — a marketing department generates hundreds of leads per month, but many of them aren’t closing.

Nobody knows where to turn. Sales points fingers at marketing. Marketing points fingers at sales. They both shrug, unsure of how to proceed.

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BusinessDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaSales Enablement
By:

Any marketer can tell you that marketing has become a data-driven discipline. Most of us can tell you what metrics we track for our efforts at the top and middle of the funnel. Traffic? Check. Leads? Check. Opportunities? Check.

But as our efforts fall further down the funnel, measurement gets much harder. When it comes sales enablement, there’s no one number that can measure the results of your efforts or tell you what projects to prioritize. 

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