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The Ministry of Magic in “Harry Potter” used enchanted paper airplanes. The offices of Sterling Cooper in “Mad Men” used secretaries. Today’s modern (and nonfiction) offices rely increasingly on messaging apps for inter-office communcation. One such app is Slack, a real-time messaging app that’s currently used by more than 90,000 differentContinue Reading

Work and a busy schedule can take a lot out of a person. Thankfully, vacation is a great time to slow down, recharge, spend time seeing your loved ones, and do things you wouldn’t normally have time to do. While it can be tempting to fill your out-of-office schedule with travel andContinue Reading

“We got a $300,000 opportunity this week from live chat on our site.” I’m filled with pride as I hear our VP of sales make this statement. I worked hard for six months to get the sales team invested in live chat as a sales channel and I’m finally seeingContinue Reading

2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution — it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns asContinue Reading

Every life challenge offers traction for rapid progress toward your goal. Friction is optional. Imagine life as a network of cogs and gears, like the inner workings of an old fashioned clock. Each person, each situation, is passing into and out of our lives as though they were fixed ontoContinue Reading

You can’t “hack” motivation. There’s not a quick trick in existence that’s going to motivate you to do something if you just don’t want to do it. But you can make an effort to understand the psychology behind motivation, and use this to your advantage. The things that keep us on trackContinue Reading

Social media is no longer the new kid on the block when it comes to marketing channels. Today’s most successful B2B and B2C companies have recognized and harnessed its potential as a scalable lead generation tool. It’s also a great growth engine, driving conversions throughout the funnel. Although the importanceContinue Reading

If you ask us, infographics aren’t going anywhere. This year alone, we’ve covered how essential they are to SEO, and the numerous resources available to create beautiful infographics of your own. And yes — when it comes to infographics, we do like to play favorites. That’s why we went scouredContinue Reading

Agency websites can be kind of intimidating. They’re meticulously styled. They make bold declarations. And they’re not always extremely straightforward. To a prospect seeking out a new agency partner, it can all be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke andContinue Reading

Whether you’re a Baby Boomer or a young member of Gen Z, there’s a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide. When it comes to marketing, segmenting social media content for your audience is key. And one wayContinue Reading

Marketers work hard, amirite? But there are still some people in our lives — ahem, Mom — who seem to think that we just write stories and draw pictures on the internet all day. I mean, we don’t do that every day. We work hard, and we have a great appreciation forContinue Reading

So. Any exciting plans for this weekend? I bet you’re looking forward to spending some time with your family, or catching up with friends. Maybe there’s a new recipe or restaurant you’ve wanted to try. And, of course, there are those countless minutes of checking your work email. Wait. What? ThatContinue Reading

Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party.  Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues. However, even if the party has all of the trappings of an event you would throw atContinue Reading