When times have been hard for me, oh how often I’ve known I should think differently—more faithfully, more confidently—but it just seemed too hard, or I couldn’t remember how. You go long enough trying to live the principles without success, and you really begin to wonder if it’s all a lie. IContinue Reading
When we first started HubSpot over nine years ago, I didn’t know much about marketing; I only knew I didn’t like being marketed to. I didn’t see what good it did to interrupt people just to push a product on them. It’s not the sort of thing you’d wish on yourself, so why put it on others?
It was that observation — that flaw in the way that marketing traditionally worked — that laid the foundation for inbound marketing.
