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According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. And that number is expected to jump to 319.6 billion by 2021. Email marketing isn’t going anywhere. But there’s a big catch. With so manyContinue Reading
We write a lot about artificial intelligence here at HubSpot. You might be excited about it, or slightly concerned that AI will take your job — and then take over the world. And while AI is important and interesting, I’m going to ask you to put a pin in thatContinue Reading
At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies’ Sales and Marketing teams as “generally aligned.” And that’s a problem. Here at HubSpot,Continue Reading
Some time ago I held a special Mentor Training for those who graduate with Honors from the Mindset Mastery™ Program and want to learn how to effectively (and profitably) mentor others in the principles of “right thinking”. It was designed for those who were ready to take their skill and expertise to the next level.Continue Reading
Nine years ago, a stay-at-home mom ordered the Mindset Mastery Program (back when it was still called the FTMF). Later that year we met at a conference, and we’ve been friends ever since, even though it’s been a few years since we’ve seen each other in person. But last week I got a message from her husbandContinue Reading
These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s all about quality. Having one great piece of content isContinue Reading
The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI. “Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.”Continue Reading
I strive to provide life-changing content at no charge, and for those who need extra help, I offer additional products and services. By focusing on what I can GIVE, over 50,000 people have requested my information; and many of them tell their friends about me. This has been an effectiveContinue Reading
The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumersContinue Reading
Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution. The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media? There are a lot of ways toContinue Reading
No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn aContinue Reading
“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.” The truth is, no marketer has it easy — but sometimes, it seems like B2B marketers have it especially tough. Their work doesn’t always get the same kind of spotlightContinue Reading
When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare. I don’t have to put together the perfectContinue Reading
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