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Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before becoming a customer, time and timeContinue Reading
“We’ve lost our way.” I’ve heard this from clients countless times. And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is growing so fast that it’s a constant battle to keepContinue Reading
How to Make a QR Code Select a QR code generator. Choose the type of content you’re promoting. Enter your data in the form that appears. Consider downloading a dynamic QR code. Customize it. Test the QR code to make sure it scans. Track and analyze performance. “Really? We’re talkingContinue Reading
I write a lot about creating an experience. About humanizing. About authenticity. About telling a story. About being helpful. In a marketing context, much of this boils down to the idea of your brand: about who you are, what you can do, and how that shapes the messages you sendContinue Reading
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour. You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My brain starts overflowing with answers. “Oh! You need to doContinue Reading
“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with “growth hacking” would make us seemContinue Reading
Have you noticed that certain brands seem to have just popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else ever thought about? Or is it that these hugely successfulContinue Reading
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really areContinue Reading
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very lastContinue Reading
Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities. Explored in what follows are critical issues to address in assembling aContinue Reading
Who else loved baking brownies when they were a kid? My favorite part was drizzling the chocolate syrup on top as a finishing touch. As it turns out, one of my beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in itsContinue Reading
“Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. And really, wouldn’t thatContinue Reading
Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurantContinue Reading
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