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The Marketing arena has Huge potential, the sheer number of business practices, tactics, tools and possibilities in Marketing are staggering, to say the least.
Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.” If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day — the termContinue Reading
Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker, covering the year’s most pivotal statistics and trends in the online realm. The report, while citing key data points —Continue Reading
Congratulations to our Photo Contest Winners! Here are the results of our very first Rare Faith Photo Contest. How the winners were chosen: First, I picked MY top ten favorite submissions, and then invited our Mindset Mastery program participants to cast their votes to help us rank those top ten.Continue Reading
Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great — but who has time to create it all? In this article,Continue Reading
Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in (unfortunately). Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quickContinue Reading
93% of B2B businesses use content marketing. Only 5% feel that their efforts are very effective. And an estimated 50% of all content is going completely unused. Where did it all go wrong? Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website;Continue Reading
People are hungry for immediate answers. Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we’reContinue Reading
Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience. However, collecting data is easier said than done. Google Analytics and other similar analytics tools aid the process,Continue Reading
Brian Halligan sent this note to all HubSpot employees this morning: Yesterday, I got three emails from vendors asking me if it is okay that they keep sending me emails. I imagine you got a few as well. The irony is hard to miss. Rather than making a sarcastic joke,Continue Reading
Welcome one, welcome all, to your unofficial midweek marker: HubSpot’s Wednesday weekly tech news roundup. Traditionally, things start to “slow down” in May. People graduate, vacations are looming, and summer beings to peek around the corner. But it seems that within the world of tech, things aren’t showing any signContinue Reading
“We’ve lost our way.” I’ve heard this from clients countless times. And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is growing so fast that it’s a constant battle to keepContinue Reading
It was halftime during one of my 7th-grade football games. And we were losing 14 – 0. With our knees planted in the grass, my team was quietly huddled, drenched in sweat and defeat. We all knew the game was over. That’s when our assistant coach bursted through our circleContinue Reading
Welcome one, welcome all, to your unofficial midweek marker: HubSpot’s Wednesday weekly tech news roundup. The industry has had a very, very busy week. But you’re short on time. We’re short on time. Everyone is short on time. And that’s why we’re bringing you Unriddled: a quick-and-dirty edition. This week,Continue Reading
The Law of Vibration (you may have heard people call it the Law of Attraction) is a natural law of the Universe. In other words, so long as you live in harmony with the law, all that you need to accomplish your goals can become available to you in aContinue Reading
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