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Social media is the collective of online communications channels dedicated to community-based activity, interaction, content sharing and collaboration. A computer-based technology that facilitates the sharing of content, ideas, other information and the building of virtual networks and communities.
We’ve been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we’ve been keeping track of the changing tides of disappearing messages and stories — and Instagram is the one to beat. The number of Instagram Stories users explodedContinue Reading
There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it’s easy to feel jaded about social media in particular. In fact, we surveyed more than 3,000 peopleContinue Reading
If you’re serious about living your purpose, then isn’t it time you learned principles that make it possible? Together with my long-time friend and mentor Marnie Pehrson, we come together to help you believe that what you need is really much closer than you think. Principles discussed on this audioContinue Reading
In case you haven’t already heard, bots are the new black. Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries. And although we’ve rounded up AI and bot use cases for you as they relate to productivity and marketing,Continue Reading
Last week, while I was using a website’s chat feature to get some much-needed customer service, I realized something shocking: I couldn’t tell if I was chatting with a human or a bot. Before 2017, my notion of bots — and chatbots, specifically — was that they could only provideContinue Reading
If you’re a human with internet access in 2017, you’ve probably talked to a bot recently — even if you weren’t fully aware of it. With over five billion monthly active users on messaging platforms like Facebook Messenger and WhatsApp, the current tech landscape is set for a veritableContinue Reading
Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website. In the name of efficiency, marketers queuedContinue Reading
Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It’s as if the urge to visit a modern art museum can now be satisfied from the comfort of our own homes — or bus seats, orContinue Reading
I was invited to speak at an LDS Homeschooler’s Conference hosted by Celestia Shumway (treeoflifemothering.com), attended by mothers who wanted to stay at home to raise their children but who sometimes struggled to make ends meet financially. In this program, I share more candidly my own struggle to be aContinue Reading
Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June — comprised ofContinue Reading
Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too,Continue Reading
Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social networkContinue Reading
Parenting can be hard! So when difficult behaviors wreak havoc on the family, you might just need a few more tools in the toolbox. Finding the core principles that govern success in any area of life is absolutely key to succeeding in that area, and what you’ll find on this podcast is no exception. This … Continue reading #28: Parenting Principles PreviewContinue Reading
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