The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
2016-07-20
6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us.
In California, two men were playing the new mobile sensation Pokemon Go. They …
Lately, I’ve been hearing more and more questions about earned, owned, and paid media. 