When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it?
You pull up your favorite search engine for a little online research, of course.
Your customers are no different. When they’re looking for a product or service similar to what your local business sells, they’re going online to find it. 
Did you know that 50% of consumers who do a local search on their smartphone visit a store within a day? Same with 34% of consumers who searched on a computer or tablet.
A strong local SEO strategy is key to driving more people to your store, whether you have one storefront or five hundred. Check out the infographic below from GO-Globe to learn more helpful local SEO statistics and trends. (And to learn which parts of your site to optimize for local searches, check out this post.)
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