Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage consumers. If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you.
JackThreads Blog
Sure, any old ecommerce site could feature a blog, but there’s something special about JackThreads. This particular ecommerce endeavor is a little brother of sorts to listicle giant Thrillist, which means they feature prominently is many of the articles and best-of lists around the country. That’s one sure way to get your ecommerce blog noticed.
Target Awesome Shop
The power of Pinterest is real, and Target knows it. That’s why they have their Target awesome shop, with information about the most popular items on Pinterest. With one glance, buyers can see what others are in love with at the moment, and that social proof goes a long way toward prompting a conversion.
Benefit Cosmetics Instagram
User-generated content is so important right now. Again, visitors can see that real people love the products and want to share their experiences. Benefit really takes advantage of this with their inclusion of real-life Instagram photos from happy customers. What better way to show their products in a real setting on real people?
Burberry Acoustic Series
Music is the universal language. Kudos to Burberry for speaking to all through their acoustic series. Not only do they entertain and delight page visitors with the sweet sounds of popular musicians, they also get a lot more credibility for their brand. After all, every artist who agreed to perform for the acoustic series was pretty much saying “Burberry’s cool in my book.” And that’s hard to ignore.
Coach Paps Shots
It’s fun to see brands come up with new ways to get that all-important social proof in. No one’s surprised by celebrity endorsements anymore. In fact, sometimes we wonder if those celebrities would use the products they recommend in real life. Coach’s paparazzi-style shots of celebrities using their products in everyday situations give more weight to the endorsement. We’re sure they get permission before posting, too.
Lane Bryant Video
Most consumers’ pet peeve would be receiving a product and finding out it just doesn’t look the same in real life. Video is a great way to show buyers what they’re really getting. Lane Bryant has put video to work within product descriptions, showing what the clothes look like while in motion. It’s information buyers need before they make a final decision.
Woot.com Product Descriptions
Using a bit of creativity with something as simple as your product descriptions can really add some excitement to an otherwise run-of-the-mill ecommerce site. Woot.com is well known for their silly product descriptions from some of the most creative copywriters in the business. Even the smallest injection of humor can bring visitors back every day with hopes of seeing something new and different.
Which of these creative content ideas would work for your ecommerce company? Have you put some of the ideas into practice in the past? We’d love to know what brings you results, so let us know in the comments.
