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I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures — it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though. I had just finished my freshmanContinue Reading
Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective. Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketingContinue Reading
When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customersContinue Reading
Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. He or she embarks on this mind-numbing journey by logging into every digital marketing service you use, copying the key data points, and enteringContinue Reading
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for theContinue Reading
“I’ll believe it when I see it.” Have you ever heard this expression before? Or maybe, “Seeing is believing”? Our eyes are extremely useful tools for helping us to gather information, but there are plenty of things that affect us every day that we CANNOT see. Like what, you ask?Continue Reading
When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape — but with over 3.5 billion searches per day on GoogleContinue Reading
Depression had gripped me throughout my second pregnancy. I was thrilled to be expecting another baby, but the hormones seemed to be causing some kind of imbalance that made it difficult for me to feel the happiness. When the time came, labor was long and complicated. By the time myContinue Reading