The Law of Perpetual Transmutation is one of the most powerful concepts I’ve ever learned for effecting significant life changes. Understand it, use it, and your desired improvements become predictable. It is a dependable law of nature as described in chapter one of Hidden Treasures: Heaven’s Astonishing Help with YourContinue Reading
Successful goal achievers learn to rely on unseen help, mysterious connections, and uncanny coincidences to help them accomplish their goals. How do these events come about? How can you activate this help in your own life? How can you know that the help is there, and what can YOU doContinue Reading
Two weeks ago, when I sat down to write my first blog post at HubSpot, I was determined to make it shine. Perfection was the only option. So I filtered each word through dozens of thesaurus searches, selecting only the most dazzling ones for my article. Six hours later, myContinue Reading
June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops. In fact, just last Friday, June 30th was #SocialMediaDay. So in honor of Social Media Day, we’ve rounded up the latest launches and announcements fromContinue Reading
In an industry fixated on rapid growth, any slowdown in user acquisition or monetization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately. After a few years of stagnant monthly active user growth and disappointing the market, Twitter has been onContinue Reading
Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startupsContinue Reading
“How long did you take to revise this?” “A couple of sec, I mean minutes … ” “Did you use any editing tools?” “Yes … the red and green squiggly lines in Word.” “Please tell me spell check is somehow broken. ” “ … I haven’t used that since 2008Continue Reading
Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox — how many marketing emails are you subscribed to that you delete withoutContinue Reading
As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an “up-and-coming” marketing tactic. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationshipsContinue Reading
Here at HubSpot, we obsess over our product — how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. ProductContinue Reading
Not long after I first started at HubSpot, I was welcomed with a fresh pair of orange, noise-canceling headphones. At the time, I had no clue that these headphones would carry me through many long work days and some of the deepest, darkest levels of writer’s block. Over two yearsContinue Reading
As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before — in conversation, in written text, at the movies, in advertisements, and even through web design. With so much to absorb, it’s essential for digital marketers to differentiateContinue Reading
Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea.” Instagram began with a single photo filter to make turn its users into less-crappy photographers. You probably couldn’t have predicted their success atContinue Reading
It’s finally, finally summer. To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month’s roundup. Instead, I ended up with a weird chatbot, a novelty phone, and several ways to kill bugs. RegardlessContinue Reading