A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough actContinue Reading
Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales. But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s timeContinue Reading
As marketers, capturing buyer attention is everything. Without it, we’re just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention. Thanks to advances in technology and the abundance of information on the internet, today’s buyers have a lotContinue Reading
There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. The Myers-Briggs Type Indicator, the DiSC Profile, and the Big Five are a few that come to mind — we evenContinue Reading
Account-based marketing or inbound marketing? Which one should you use? Well, maybe that’s not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well. With all the confusion between account-based marketing and inbound marketing, we thought we would clearContinue Reading
Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are many movingContinue Reading
Powerful insight I learned from my daughter Kayli – she is preparing to serve a mission for our church but has been spending the last year “kicking Hashimoto’s hypothyroidism in the pants”. One of her main concerns has been “How can I effectively help others when I myself struggle soContinue Reading
If you’re not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends were shared mere minutes ago, while others might be a few days old. So, what gives?Continue Reading
I will never forget the day I learned that watching cat videos is proven to enhance your mood. Even to a bonafide dog person, the news was good. In a study conducted at Indiana University Bloomington, participants reported “fewer negative emotions, such as anxiety, annoyance and sadness, after watching cat-related online mediaContinue Reading
From a Mindset Mastery Honors Graduate and Genius Bootcamp Participant: Super LONG and Super COOL Laws of Thought Story and Tender Mercies… First Some Back Story… Prior to the taking and graduating with honors from Leslie’s Mindset Mastery course, I had been living in a scarcity & doubting mindset forContinue Reading
Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.Continue Reading
Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace. We live in an age of digitalContinue Reading
I love learning. I find it exhilarating. Most of my learning over the past few years has been self-improvement oriented, and that has been the most exciting, most empowering learning of all. I have noticed a pattern, however. I find myself enjoying everything I’ve learned, applying new principles in myContinue Reading
In my first book I compared the birth to a dream to giving birth to a child. The Law of Gestation helps us understand why it’s good to be patient, and why it’s okay if the success doesn’t always arrive when we want it to. After all, we want the baby and our dreams to arrive fully formed. (ContinuedContinue Reading