Life is like a roller coaster. When things go downhill, throw your hands in the air and smile! Have you ever met someone whose life seems to be falling apart and they’re happy anyway? Have you ever thought, “Wait a minute, you’re supposed to be miserable and depressed!” It’s true. There areContinue Reading
Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.Continue Reading
If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirrorContinue Reading
According to the latest Top Agency Trends Report from Agency Spotter, marketers and brands search for different services depending on the time of the year. Knowing which services to offer and emphasize at different times of the year could help your agency stand above your competition. These search trends, basedContinue Reading
Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive? Here are some quick tips to help you make connections,Continue Reading
When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey, marketing budgets now account for 12% of company revenue, a steady increase from 2010. For small businesses, this money is a precious chunk of change. If it’s spent withoutContinue Reading
When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with moreContinue Reading
There’s been a lot of chatter lately about the power of emotional intelligence. And it’s not undeserved — multiple studies have shown there’s a significant correlation between emotional intelligence and workplace success. People with high emotional intelligence levels are even more likely to succeed than those with higher IQs or more work experience. SoContinue Reading
The perennial complaint made by agency leaders when talking about their own new business and marketing efforts, is that they suffer from cobbler’s children syndrome – all the great minds are busy on client work and the agency brand has to come second (but good work begets good clients –Continue Reading
Growth hacking is one of those topics that remains awe-inspiring. There’s still a bit of elusiveness, but everyone wants to get in on it. After all, who doesn’t — whether holistically as a person, or when speaking of a business — want to grow? And while there might be many definitionsContinue Reading
Contrary to what you might think, display ads and inbound marketing aren’t inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads. The key to creating “inbound-y” display ad campaigns is proper planning and positioning. InContinue Reading
We all want to do good in the world. Agencies have a strong tradition of taking on pro bono work for nonprofits — this sometimes means designing a logo or creating a brochure; other times it’s sponsoring an event, or even just simply offering advice. Those things serve an immediate need,Continue Reading
I’ll be honest. For someone who writes about artificial intelligence as much as I do, I’m a bit behind on my knowledge of science fiction. As much as my father implored, I could never quite build an enthusiasm for Star Trek. And to the lament of many ex-boyfriends, I wasContinue Reading
If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn’t cut it. To get the attention of a hiring manager at a top agency, you’ll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from aContinue Reading