In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring themContinue Reading
Two Sundays ago I woke up and made Trevan a special birthday breakfast. Well, not incredibly special, just pancakes with whipped cream and strawberries, and scrambled eggs with sausage. But I did bring it to him in bed (a tradition in our family for those who have a birthday), soContinue Reading
How to Market on Google Use Google My Business (GMB) and claim free ad space for your business. Improve your website’s SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website’s videos on YouTube, the largest video community in the world. You may have heardContinue Reading
We found the number one productivity killer in the workplace, and contrary to what you might think, it isn’t social media, hallway gossip sessions, or Friday’s happy hour. It’s your work space. About 70 percent of U.S. offices use an open environment, including big Tech companies like Apple and Google.Continue Reading
Running an agency is hard. There are daily growth challenges that need to be overcome. Luckily, you’re not the only one coming up against these problems. We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series. The HubSpot Agency Expert WebinarContinue Reading
Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers. If you’re not sure what that looks like, or how you can use creative content in yourContinue Reading
Today, the House Energy and Commerce Committee confirmed that Facebook CEO Mark Zuckerberg will indeed testify in front of the congressional committee on April 11. His testimony is rooted in the ongoing controversy over Facebook’s handling of its users’ data, which became the subject of global news after it wasContinue Reading
Update on April 4, 2018 at 2:30 PM EST: Facebook has issued a statement indicating that as many as 87 million people’s data was improperly shared with Cambridge Analytica. In that same announcement, the company has outlined a series of ways in plans to the way data can be accessedContinue Reading
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font can actually weaken a job application. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application standContinue Reading
Welcome one, welcome all to Wednesday — the day that marks not just the week’s halfway point, but another edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. This week, we continue to wade through the very crowded pool of tech newsContinue Reading
It’s coming close to a decade since the creation of the bitcoin network and the cryptocurrency ecosystem. The protocol has produced a great deal of users, infrastructure, businesses and influential parties like developers and miners. Since the beginning of bitcoin’s mining history, individuals mined lots of coins with central processingContinue Reading
Facebook announced today that it will be rolling out new features to provide greater context around stories that appear in the News Feed. The news follows tests that the company has been running since last year in the U.S. to determine how much background information on publishers and stories shouldContinue Reading
If you work in tech and haven’t yet downloaded the app Blind — well, you’re missing out. Blind calls itself “an anonymous community app for the workplace,” where employees of various tech companies gather to namelessly ask questions, leave feedback, or start discussions about everything ranging from salary to industry gossip.Continue Reading
Ecommerce is predicted to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate your website from everyone else’s. It isn’t enough to have a one-of-a-kind product: to attract your ideal audience — and more importantly, to turn thatContinue Reading