As an effective tool through which you can garner more leads for your business, a landing page needs to incorporate certain elements in order for it to convert better. There are various things that you need to keep in mind when creating a high-converting landing page. However, there are aContinue Reading
In this short radio clip, I talk about the core principles from the Jackrabbit Factor during the Wayne and Jane Show on Canada’s EZ Rock out of Kootenay, British Columbia. I talk about scrutinizing each word in a goal statement, what we can learn from Ebay shopping, how not toContinue Reading
A few weeks ago, I gave a talk at the Multifamily Social Media Summit in Napa, CA. It was my second consecutive year attending the event, and I wanted to give the audience something fresh — my talk was going to be about Facebook Messenger. A few days before theContinue Reading
Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It’s no longer a 10-minute math problem. Lifestyle apps constanly appear in the Apple App Store and Google Marketplace and at least attempt to make our lives easier. NotContinue Reading
“OK, Google. Good morning.” My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from aContinue Reading
For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for toContinue Reading
This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). The campaign, Four Days ofContinue Reading
Design is — and always will be — a big part of marketing. But that doesn’t mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas. Taking a note from Rand Fishkin’s T-ShapedContinue Reading
It’s finally the big day: you landed a major job interview. And you’re prepared for it. You’ve polished up your resume, picked out a spiffy outfit, and prepared a few ready-to-go answers highlighting your qualifications, your knowledge of the company, and your greatest not-so-bad weaknesses. But have you practiced makingContinue Reading
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This is a sensitive topic, one that I don’t enjoy talking about. Mostly because I never want to say anything that gives anyone reason or license to do something they will regret later. But I know marriages are suffering, so if the following post can help even ONE marriage, maybeContinue Reading