What Is Strategy? Why It’s More Than a To-Do List [Video]
2018-02-01
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Why It’s Easy to Market Your Clients But Not Yourself
2018-02-01
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour. You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My brain starts overflowing with answers. “Oh! You need to doContinue Reading
Latest Instagram Update Lets You Schedule Posts in Advance
2018-01-31
Although the exact day and time you post content to Instagram matters less than it used to — since your followers’ newsfeeds are now organized by relevance, engagement, and other factors versus post age — it’s definitely still important. Here’s why. Let’s say 10% of your audience is online onContinue Reading
2 Simple Frameworks That Will Make You a Better Storyteller
2018-01-31
As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response. The pressure of storytelling canContinue Reading
The Ultimate Social Media Holiday Calendar for 2018 [Resource]
2018-01-31
Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what’s trending on the left-hand side of the screen. Have you ever had this experience — whenContinue Reading
How to Become an Influencer in Your Industry
2018-01-30
Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That’s because most consumers, research shows, seek product and service recommendationsContinue Reading
20 YouTube Tricks, Hacks, and Features You’ll Want to Know About This Year
2018-01-30
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the secondContinue Reading
3 Steps to Do Your Best Work, No Matter Where You Are in Your Career
2018-01-29
I’ve worked at a number of different companies including private businesses, bootstrapped startups, venture round start-ups, and pre-IPO startups. And I’ve worked at these companies in a variety of capacities: recruiting, sales, and account management. Along the way, I’ve noticed the same few situational factors influence employee performance at work.Continue Reading
How Offshore Outsourcing Promotes Business Productivity
2018-01-28
The science of productivity is a hot topic in the business world these days. In a world where small startups are overtaking giant corporations that have years of experience, being fast on your feet is an essential trait to success. Thanks to the convenience brought by many inventions likeContinue Reading
How to Use Instagram Insights
2018-01-26
It’s no secret that we love data. Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. And when it comes to social media, our love for data doesn’t fade. That’s why we love analytics and insights. They help you measureContinue Reading
How to Turn Off Instagram’s New “Last Online” Feature
2018-01-26
Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram’s new setting is now turned on by default in your account. Only people you follow or have recentlyContinue Reading
YouTube vs. Vimeo: Which Video Platform is Best for Your Business?
2018-01-25
By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously. Before you dive into creating videos, it’s important to figure out where you’reContinue Reading
9 New LinkedIn Features You May Have Missed Last Year
2018-01-25
When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site. And with new features like native video and smart replies, this update continues to be important heading into 2018. LinkedIn is the world’sContinue Reading
The State of Video Marketing in 2018 [New Data]
2018-01-24
It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest thisContinue Reading