We’re all familiar with traditional brainstorming as a way to produce new ideas. You sit in a room with a whiteboard and work with whatever comes to mind. Maybe you play a few rounds of word association to strengthen your ideas, or pull up Google and use research to fleshContinue Reading
Thomas Edison grossed 1,093 patents over the course of his career. He was also reportedly fired from his first two jobs for not being productive. Huh? Popular opinion might say that’s because creativity needs both stimulation and room to breathe. These workplaces were likely either uninteresting or too stressful, preventingContinue Reading
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We have an insatiable thirst for the new.
In business, we want new products, new campaigns, and new ways of reaching consumers.
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Advertising is the business of creativity. And an agency’s existence depends on its ability to produce and cultivate creative ideas.
