You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business. Without a blog, your SEO can tank, you’ll have nothing to promote inContinue Reading
Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page —Continue Reading
Just when you thought you understood SEO … search changed. Again.
“Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto your keywords for this one.
It’s not easy to get your company noticed these days. Attention spans are shorter, and companies are publishing more content than ever before.
So what should companies be doing to rise above the deluge of content online?
The folks at Medium think they’ve found the answer.
