Nonprofits operate in a crowded digital ecosystem with aggressive marketing tactics and massive advertising spends from the corporate world. It can be tough, as a result, to reach target audiences—especially for membership recruitment. How can nonprofits stand out, build visibility, …
The email inbox is a mysterious place.
It’s given a private address and gets hidden behind lock and key. Only a lucky few businesses gain access to it, but once they do — it’s every brand for itself.
The average …
It’s no secret that email marketing is a critical component of the inbound methodology. After all, why work so hard to build up a database of leads if you never do anything with them? An email campaign can be a …
One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt …
What’s the last major thing you tested in your email marketing program? Small tests, like subject line or sender personalization are quick and easy, something most great email marketing softwares can do out of the box.
However, these small tests, …
Tragically, if you’re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you’ve ever received.
That may be slightly exaggerated, but you get the point: email is …
No matter what they say, people do judge emails by their subject lines.
In fact, 33% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject …
