Just a short while ago, robots were the stuff of fiction. Sure, artificially intelligent beings graced movie screens and the pages of novels, but the robot revolution hadn’t arrived yet. Maybe in another few decades, along with flying cars. But the truth is, artificial intelligence is already here, and youContinue Reading
I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), thenContinue Reading
It was halftime during one of my 7th grade football games. And we were losing 14 – 0. With our knees planted in the grass, my team was quietly huddled, drenched in sweat and defeat. We all knew the game was over. That’s when our assistant coach bursted through ourContinue Reading
Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It’s okay — so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of livelyContinue Reading
For anyone who’s watched the TV show “The Office” as religiously as I have, the classic “stapler in Jell-O” trick surely sounds familiar. It’s pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague’s stapler is hidden inside the mold. As I saidContinue Reading
Here at HubSpot, we take culture pretty seriously. After all, we have an entire code dedicated to it, and it doesn’t just apply to our internal environment — it also shows up when we’re recruiting new people to join our team. We have an inbound recruiting mission of attracting top talentContinue Reading
An actual message to one of my teenagers who was complaining too much about his responsibilities: You’re doing so well in so many areas. But it saddens me that you blame dad when you don’t feel like doing your duties. You’re old enough to govern yourself, so govern yourself or be governed. If you were … Continue reading Talking to teens
Continue Reading
When I was a sophomore in college, I developed a terrible addiction to Facebook. By the time finals week arrived, I couldn’t go 30 minutes without a dose of dog videos. I was officially distracted. And after a week of all-nighters, I realized my attention span was inferior to aContinue Reading
In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement. Du Bois knew sheContinue Reading
Not long after I first started at HubSpot, I was welcomed with a fresh pair of orange, noise-canceling headphones. At the time, I had no clue that these headphones would carry me through many long work days and some of the deepest, darkest levels of writer’s block. Over two yearsContinue Reading
Onboarding new content team members — both full-time and freelance — can be challenging. Sure, it’s an important part of talent retention, but how can it be efficiently and effectively carried out, especially with limited time and resources?Continue Reading
I know I’m literally ten years late to this, but I just started watching Mad Men on Netflix. And guys — newsflash — it’s a really good show. The old school ad strategies, the fun outfits, the drama — I love it all. Except Don Draper’s management style. That, in myContinue Reading
Doesn’t it seem like we don’t go a day without hearing about employee burnout — mostly what a problem it is? In a survey conducted last year by Morar Consulting, 95% of human resources professionals blamed the loss of good employees on job burnout. Headlines call it a “crisis.” TypeContinue Reading
It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do. When we read in 2016 that BuzzFeed was changing the entire way itsContinue Reading