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I’m sure you’ve heard that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right?
Truthfully, it’s not that easy. Without optimizing posts for sharing and actually coordinating some promotion of your own, it’s very possible that they could fall flat.
Turns out people have some pretty high standards when it comes to Twitter response time. Especially when they’ve got a bone to pick with your brand.
We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you’re a brand.
What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches?
More than you would think. We want to know what will motivate our followers to act — and psychology can help you find out just that.
Last week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. I came back feeling refreshed, excited, and inspired — there were too many good takeaways to keep them to myself.
In this fast-paced world, when we’re firing off emails, posting status updates, and sending messages a mile a minute, we’ve all pressed “send” or “delete” sooner than we’ve intended at one time or another.
From posting a photo of my “amazung view of the muntains” to sending an email prematurely, I know that feeling of regret all too well.
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Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers.
As companies continue to rely on social media sites to reach their business goals,
Don’t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook — they just need to figure out who their audience is and how to reach them.
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For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday.
As we have been doing for the past few weeks, we’ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week’s roundup.
Live-tweeting is kind of like note-taking, only it’s online, collective, and interactive. When you hear a great quote from a speaker, or “tweetable takeaway” (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will
Every brand on Facebook is on Facebook for one reason — to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.
Regardless of the objective, there are a few steps that happen before Facebook fans can turn into real business. You have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers.
Twitter isn’t just for getting followers, retweets, and replies — it’s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines — you just have to know what those little tweaks are.
So, another month has come and gone. At HubSpot, that means a lot of new content has been created and published.
As content creators know all too well, not all of the content you publish will be wildly successful. In June, we saw another month of content — some pieces performed very well with our audience and some didn’t.
Nowadays, sports fans from around the world look to Twitter and Facebook for sports banter and live updates rather than typical online news outlets. Social media plays a huge part in where we get our sports news, how we connect with other fans, and how we interact with our favorite (and least favorite) sports teams and athletes.
Not sure what to tweet to get your followers to engage with you? Whether you’re just getting started with Twitter or you’ve been using it for a while, but feel like you’re in a rut, it can be hard to come up with new ideas for what to publish.
Sometimes, it can help to follow some tried-and-true tropes. Here are several Twitter “formulas” you can follow.
