A fantastic logo has the power to unlock memoirs, feelings, and brings your idea to life and communicates it in a way that words can’t. So every brand, company, website has its own logo. Today, as a result of the …
Tour de France winner Greg Lemond once said, “It doesn’t get any easier, you just go faster.” The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. Once you hit …
Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) But in the marketing world, they’re like the …
It is a great time to be a software-as-a-service company. The worldwide software market has an estimated value of more than $400 billion.
However, the cloud software market (SaaS/PaaS/IaaS) makes up only $48–$56 billion, meaning that “cloud-based software accounts for …
“We’re different, there’s no-one else like us in the marketplace.”
“As soon as people use our product, they’ll want to buy.”
“Our product is so good it sells itself.”
When you’re a marketer who works closely with companies in the …
