A fantastic logo has the power to unlock memoirs, feelings, and brings your idea to life and communicates it in a way that words can’t. So every brand, company, website has its own logo. Today, as a result of the demand for logo maker, an influx of online tools forContinue Reading
Tour de France winner Greg Lemond once said, “It doesn’t get any easier, you just go faster.” The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. Once you hit $2 million in ARR, you want to want to get to $10 million in ARR in six quarters or fewer. To do this, you need to achieve about 15 percent month-over-month MRR growth!
Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) But in the marketing world, they’re like the Grimms’ fairy tales.
The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. And usually, with only a fraction of the budget their larger competitors are working with.
It is a great time to be a software-as-a-service company. The worldwide software market has an estimated value of more than $400 billion.
However, the cloud software market (SaaS/PaaS/IaaS) makes up only $48–$56 billion, meaning that “cloud-based software accounts for no more than 15 percent of the value of the total software market,” but this distribution is quickly changing, according to Altos Ventures.
“We’re different, there’s no-one else like us in the marketplace.”
“As soon as people use our product, they’ll want to buy.”
“Our product is so good it sells itself.”
When you’re a marketer who works closely with companies in the SaaS/cloud technology space, you get used to hearing these phrases. Every emerging SaaS business is passionate about its product and convinced it has exactly what the market needs.
These businesses also buy into the widely accepted wisdom about the SaaS sales process, which goes something like this: it’s much shorter and more transactional than traditional software sales, customers are ready to buy ‘off the page’ without the involvement of a salesperson, they just want to test out the product and then get started.
The result of this thinking is the ubiquity of the FREE TRIAL button.
