The marketing spoof is one of the best and worst institutions in our industry.
Done well, it can result in one hilarious comedy skit after another, like SNL’s recent parody of an ad for the smart home assistant, Amazon Echo. …
Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps.
As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” — first through digital engagement …
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour.
You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My …
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There’s really nothing like a truly spectacular lunar event.
I remember the first time I saw a lunar eclipse, for example — I was in the third grade and, for the first time, didn’t immediately tune out my Dad’s seemingly …
Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the “proven” tactics people have used …
Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.
Whenever I log onto Twitter, I quickly scan what’s trending on the left-hand side of …
As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” …
Although the exact day and time you post content to Instagram matters less than it used to — since your followers’ newsfeeds are now organized by relevance, engagement, and other factors versus post age — it’s definitely still important.
Here’s …
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
But don’t be fooled: YouTube has a lot going for it. Although Facebook might …
Influencer marketing has skyrocketed since it first made its mark.
That’s very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements…
I’ve worked at a number of different companies including private businesses, bootstrapped startups, venture round start-ups, and pre-IPO startups. And I’ve worked at these companies in a variety of capacities: recruiting, sales, and account management.
Along the way, I’ve noticed …
Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram’s new setting is now turned on by default …
It’s no secret that we love data.
Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are.
And when it comes to social media, our love for data doesn’t fade.…
