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As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences. You’veContinue Reading
Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO) than ever before. But CMOs struggle to find the right metrics that will get them credibility, and show how marketingContinue Reading
Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on thatContinue Reading
Halloween is a fun holiday, and it doesn’t get the attention it deserves. It doesn’t have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. But that doesn’t mean you should skip the festivities at yourContinue Reading
When Facebook makes any change to its algorithm or News Feed, the standard response is that it’s cause for panic. For example, you may have recently heard some speculation around the channel’s recent “Explore Feed” rollout: an alternative News Feed designed to help users discover content outside of their existing networks,Continue Reading
I cannot tell you the number of times I’ve deactivated Facebook, re-joined, and deactivated again, only to repeat the process. It began last fall, where much of social media was full of contention and — as it was later revealed — dripping with promoted political content with links to Russia.Continue Reading
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. According to a 2016 survey of 2,000 consumers, 55% of people actually skip Google altogether and start their online shopping searches directlyContinue Reading
Starting to notice some droopy shoulders around the office? Sounds like it’s time to plan a team outing. Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one another outside of the office. And,Continue Reading
Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot. I’ve been working at HubSpot for over a year now, and in that time, I’ve created more than 50 videos for HubSpot’s Facebook page. And over the last year, we’ve grown our organicContinue Reading
Let’s cut right to the chase: At this week’s Samsung Developer Conference, the event’s namesake announced a bunch of really cool new stuff. And we’ll get to it — I promise. But before we do, I want to point out what really resonated with me — perhaps even more than all ofContinue Reading
Empty space is not always wasted space. In fact, when it comes to web design, it’s a best practice to give your content a little breathing room. Today’s website visitors are content-scanners. They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. The key toContinue Reading
Writing is easy. Most people can do it. If you’re reading this, you can write. But can you write well? Does your writing connect with people? Does it engage readers, compelling them down the page? Does your writing inspire action, selling things or services or ideas? If so, you haveContinue Reading
One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book. “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, teach them to long for the endless immensity of theContinue Reading
We’ve been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we’ve been keeping track of the changing tides of disappearing messages and stories — and Instagram is the one to beat. The number of Instagram Stories users explodedContinue Reading
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