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Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement. For many customers today, an experience is inauthentic ifContinue Reading
By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren’t you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficultContinue Reading
If you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few thingsContinue Reading
When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed — because between video explainers on Facebook, Game of Thrones, and Netflix, that average is closer to my daily minimum time spent watching videos. After all, 2017 is “the year of video” —Continue Reading
At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long? Facebook will boost a video’s organic reach if it deeply engages viewers, so we knew our video needed to gripContinue Reading
Do you like to argue? I do. I come from a long line of debaters, negotiators, and general question-askers — and now, it turns out, sparking these discussions has become part of my job. That often manifests itself during our team’s lively Slack discussions around everything between what’s for lunchContinue Reading
93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attentionContinue Reading
Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it. That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible. And right now,Continue Reading
One of the most controversial phrases in the marketing today is, “pivot to video.” It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. Luckily, our research has shown that audiences still want to readContinue Reading
The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are inContinue Reading
Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content. We’re both telling a story, and whether that story is about a protagonist or a product, we’re both trying to captive our audiences and make them believe in the story we tell. WhatContinue Reading
Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory. “Sure,” you must be thinking. “And in other news, the sky is blue.” Okay, we get it. You know how important video is. That much is clear. In fact, 94%Continue Reading
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be challenging, considering that the longer your video is, viewersContinue Reading
Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startupsContinue Reading
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