For many marketers, video is one of the most illusive content formats. Yes, we know video exists, and some of us have even dabbled in producing videos for our companies before. But when it comes to proving the value of …
Who hasn’t heard the phrase “content is king”? It’s a mantra for marketing teams, but what type of content is the most effective?
Blogs are great at providing information for people who are digging deep to find the answers …
Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that’s worthy of our audience’s time and emotional investment.But what’s the best way to cut …
Everyone and their mother seems to have a strong opinion about work-life balance.
Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of “balancing” your work and your life, which implies that …
Serving as snackable — and often laughable — bits of visual content, GIFs help us accurately convey our thoughts and feelings when we’re limited to virtual communication.
The trouble is, finding the perfect GIF by hunting through Google Image Search or that …
One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book.
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, …
We’re easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of … oh look, a cat!
Holding concentration in the digital world is difficult. …
Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message.
Chances are though, you don’t have the in-house resources to create a clip or …
When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren’t sure whether they’d be a passing trend or here to stay.
Turns out, the live streaming apps have been growing rapidly over the …
Many a marketing team, big and small, has gathered around a conference table to brainstorm a list of crazy ideas. You know what I’m talking about — those “big, hairy, audacious goals” discussed so often that they’ve earned a place in the …
Even if you’re already on the visual content bandwagon, it can be a struggle to actually start creating it — especially when you’re trying to communicate complex, detailed, and abstract topics.
So what’s a marketer to do?
One option that often …
As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.
Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your …
Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year.
But does all …
At HubSpot, our marketers are outstanding teachers.
Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. So in an effort …
