I write a lot about creating an experience.
About humanizing. About authenticity. About telling a story. About being helpful.
In a marketing context, much of this boils down to the idea of your brand: about who you are, what you …
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour.
You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My …
“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago.
As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought
Have you noticed that certain brands seem to have just popped up out of nowhere and become overnight successes?
I always wondered how that was possible.
Is it just a matter of having one genius idea that no one else …
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it …
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.
But there’s often confusion around its meaning in business. What does it entail? Do I need …
Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities.
Explored in …
Who else loved baking brownies when they were a kid? My favorite part was drizzling the chocolate syrup on top as a finishing touch.
As it turns out, one of my beloved childhood memories was a product of co-branding: Betty …
“Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through.
But, let’s be honest, we all know there is no such thing …
Where does customer loyalty come from?
Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the …
These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s …
Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 …
When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you …
