Given the popularity and effectiveness of visual content for marketing, it’s no surprise that today’s marketers are creating more and more infographics. They’re a more enjoyable way of digesting statistics, data sets, and timelines, and they can drive more traffic …
Inbound marketers are constantly on alert for changes in Google’s ever-evolving algorithm … but that doesn’t mean we don’t miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce.…
We marketers seem to like rules. (And when none exist, we’ll settle for guidelines.) Those of us who write about the marketing space appear to recognize this tendency, which is why you’ll find so many benchmarking reports, how-to articles, and definitive …
As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What I am really asking is, “Are you OK writing for …
There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. But for you to really make an impact on your business, you need to know whether you’re getting a good …
Stock photos are tricky. When chosen or used poorly, they can look forced, fake, or just plain silly. (Just look at the photo to the right to see what I mean.)
But when chosen and used well, stock photos can complement the content on …
It’s the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year’s company goals and uncover opportunities for moving the needle on next year’s.
But when most people run these …
There’s no doubt that interviewing experts and releasing the resulting clips can be a powerful strategy for generating traffic and building brand awareness. But just because interviews can be powerful doesn’t mean they always turn out that way. Without some direction, it’s …
What do you say when a prospective student asks, “What makes (insert your college or university here) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. While …
Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing …
Have you ever run into an error message that made you smile? Or a website prompt that was particularly clever or helpful?
Every time I read microcopy that shows personality, it reminds me there are real humans behind a website’s or product’s design. It kinda …
When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?
Most people often forget that typography plays a crucial role in the success of a new design. With so …
We’re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence …
The great thing about marketing content that’s mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful.
Actually, this blog post is a perfect example: It’s …
