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For years, Facebook has been one of the best places to build and reach your audience. Over that same period of time, though, it’s become much more of a pay-to-play channel. In the earlier days of Facebook, you could create a post and count on your audience seeing it. Now,Continue Reading
Success Kid. Old Spice Man. Rage Comics. These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. And honestly, who doesn’t love a good meme? They’re funny, clever, and great forContinue Reading
People are hungry for immediate answers. Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we’reContinue Reading
“If you want to create a great piece of writing, you have to be in total control of the reader’s experience,” said Scott Dikkers, The Onion’s founding editor and longest-serving editor-in-chief. Dikkers held the position from 1988 to 1999, then from 2005 to 2008, and again from 2011 to 2013.Continue Reading
Events kicked off today for SXSW — a multi-day series of festivals and conferences in Austin, TX — with a jam-packed, star-studded lineup of interviews and panels on the convergence of interactive, film, and music. Among those sessions was the “SXSW Report on Trust: Gov’t, Tech & Media” a discussion withContinue Reading
“I’m not comfortable putting my name on this.” I received this comment once from a colleague at a previous employer, responding to an article I wrote for him under his byline. But when I dug in, I found that his issue with the piece were a few small errors thatContinue Reading
As an effective tool through which you can garner more leads for your business, a landing page needs to incorporate certain elements in order for it to convert better. There are various things that you need to keep in mind when creating a high-converting landing page. However, there are aContinue Reading
The phone rang a couple times before he picked up. “Hello?” “Hi,” I said. “Is this Pat Corpora?” “Yes, it is.” “It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.” In 1995,Continue Reading
Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more contentContinue Reading
Here I am, on my fourth day at CES 2018, and man — there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends?Continue Reading
There’s a lot of content out there about productivity — everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It’s all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that’ll block out anyContinue Reading
As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.) Well, I’m just kidding about being a close second toContinue Reading
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of theContinue Reading
This is a longer article. If you’re feeling noncommittal at the moment, don’t read it. Save it. Bookmark this page for later, when you have more time. You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully,Continue Reading
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