The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?
Many brands jumped on …
Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?
That’s why I was not only relieved, but …
Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you …
Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter …
On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.
Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories …
Like many of you, I’m a trained marketer and more of a “do-it-yourself” designer.
Sure, I read through The Marketer’s Crash Course in Visual Content Creation and learned some sweet PowerPoint and Photoshop tricks that have helped me a lot …
“Everything’s already been thought of.”
“I don’t even know where to start.”
“I’m just not a creative person.”
We’ve all had those frustrating moments when when we’re expected to come up with a brilliant new idea, but no matter …
I’ll never forget one of my first job interviews out of college.
I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I’d written “Relevant …
Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority.
But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming …
Riddle me this: Why do people buy quarter-inch drill bits?
While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation.
“They don’t want quarter-inch bits. They want quarter-inch holes,” he explains.…
Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.
But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of …
A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground.
While it’s not necessarily an indicator of future success, it’s a critical moment for any business. A great …
SEO can sometimes feel like it stands for “Something Extremely Obscure.”
As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of …
Practicing good inbound marketing means sending emails to people who actually want to hear from you.
But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone …
