Can you believe it’s only been 10 years since Facebook was founded?
Perhaps many of you feel like it was just yesterday when “friend” was just a noun and the phrase “pics or it didn’t happen” wasn’t a common quip. But because social media networks like Facebook have been a central fixture of most companies’ marketing strategies for so many years now, I don’t know … 10 years makes it seem so young.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
Social selling is part activity, part reputation. If you’re writing insightful comments on your prospects’ blogs, responding to their tweets, and liking their shared content, you’ve got the activity bit down pat. But if your LinkedIn profile doesn’t include your three jobs and features a cropped picture of you from prom, you can’t really call yourself a social seller.
If you’d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Just as you’re researching potential buyers on LinkedIn to learn more about them, they’re looking at your profile to judge whether they want to do business with you. Don’t ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
The first volume of The SoDA Report revealed a disturbing survey result earlier this year. When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side.
If there is one thing you should try to do to increase the impact of your social media, it’s adding visual marketing to your posts. At the simplest level, that means that every post should contain a graphic or video. While that sounds like a lot of work, it can have aContinue Reading
A lot’s happened since hashtags were first proposed on Twitter. Back then, the first generation iPhone was only a few months old…Continue Reading
As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What I am really asking is, “Are you OK writing for what may be considered boring topics, and how will you make each piece interesting?”
The truth is, I don’t want to hire someone who will become bored or overwhelmed by the topics we most often write about and jump ship just months after joining the team. The candidates I gravitate toward are the ones who have answers like, “To me, there are no boring topics. It is all about understanding what type of content the audience wants and giving it to them. I know how to sniff out a story, which makes any topic interesting.” Agreed!
