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We live in an unprecedented age of options. Cars, phones, jobs, products, lifestyles — at no other point in human history has …
Restaurant Owner Roy. Caregiver Katie. Landscaper Larry. Do you know who your business’s buyer personas are? And exactly how much do you know about them?
Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas
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“Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how …
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
To many salespeople, “social selling” equates to “LinkedIn.” According to a survey conducted by PeopleLinx, 76% of reps understand LinkedIn’s potential for sales, …
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Can you sell when you’re on vacation? Sure you can … but dragging out your laptop and taking calls from the beach is …
CRM. If you work in sales or marketing, you’ve probably heard this three-letter acronym tossed around before. Maybe you’ve even been told you need one. No matter what, you’re curious about one thing: What does it actually mean?
CRM stands for …
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Go to any grocery store and walk to the condiment aisle. You’ll see dozens of varieties of mustard — Dijon, honey, whole …
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Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone …
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If you haven’t started incorporating social media into your sales process, you’re not alone. According to a survey from PeopleLinx, …
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
One of the most common hurdles to social selling adoption is lack of time. Salespeople’s days are packed with …
We all know how frustrating it is to lose an argument — especially when you believe strongly in the value of your idea. If you’re going to get better at convincing others, you need to figure out why you lose arguments …
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Sales can be a stressful job. Some months are good; others are tough.
When things aren’t going your way, …
Most marketers are concerned about building a strong relationship with their sales team. After all, the marketing team is supposed to generate leads and assist the sales team in closing deals for the company. To make all of that happen, these teams need …
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
The trend can’t be ignored any longer: Buyers are more informed and self-sufficient than ever before. They can do all …
