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Search Engine Optimization or SEO is the process of optimizing use-ability, readability and user experience or user satisfaction by increasing the quality of the source and indexing of websites, pages, videos etc. SEO by nature also refers to the improvement of unpaid results or ‘organic’ results on search engine result pages.
Keyword Research Choosing the right keywords should be a top priority to start your company off in the right direction. Make your selection based on logic and common sense. “What would my clients be typing into Google to find my services?” Take your answer and make it more specific toContinue Reading
First of all, what is SEO? SEO or search engine optimization can be defined as the process of improving a website for higher search engine rankings. SEO is a must to make your page visible on the Internet where you have to compete with other sites for higher search engineContinue Reading
Getting your business dream rolling is not that easy. One needs to have a planned approach in regards to various aspects like budgeting, marketing, manpower hiring etc. If the scale of your business is medium or micro (that is small scale business) then planning and strategizing becomes all the moreContinue Reading
Whether you’re a business owner blessed with an in-house marketing wizard, or a DIY-er determined to navigate the sea of SEO all by yourself, it’s important to stay in the know of what’s bouncing around the industry these days. With all things SEO, it’s easy to get overwhelmed — andContinue Reading
Are you a blogger following strict content schedules? Do you use a Blog Posts social scheduling plugin (like TweetBoostPRO) to get your words to go viral on social media? Are your blog topic ideas imposing? If your answer is a YES, you are doing it in a good way because:Continue Reading
Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO). While many aspects of SEO are pretty straightforward — like headings, meta descriptions, and link building — other aspects of SEO can be aContinue Reading
Most businesses understand the concept of SEO and the value it brings. However, building a complete SEO strategy from scratch is no easy task. With the changing digital landscape, you need to modify your SEO strategy according to the latest developments. You need to organize your website’s content and helpContinue Reading
So you are running a blog. You do your best to make your content interesting for your audience and waste hours to produce something really valuable. You work like a beaver but things are not going the way you want. You write post after post but don’t get any attention.Continue Reading
Do you know what’s worse than no SEO? Bad SEO! And I’m not even talking about black hat SEO. By now, I’m sure that most marketers have sworn it off. Unfortunately, bad SEO done with good (read: white hat) intentions can also have devastating effects on your website. Search hasContinue Reading
Imagine you own a delicious gluten-free cafe in Boston. If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? This way, the people who areContinue Reading
Watch any commercial break in full, it seems, and you’re almost guaranteed to see an ad for some sort of voice assistant device. In the past two months alone, Amazon, Facebook, and Google have all announced the release of either new or new versions of their own video smart speakers: voice-assistant-enabled devicesContinue Reading
In a society hooked on instant gratification, people don’t like waiting for things. That’s why over 25% of visitors will leave a website that doesn’t load in six seconds. That’s the length of a Vine (RIP). Fortunately, in 2016, Google launched their solution to sluggish mobile web pages.They called itContinue Reading
More than 3.5 billion searches are made every day on Google, a company that holds over 85% of the desktop search engine market share. Needless to say, Google is popular, and marketers looking to perform well in organic search results need to know what factors Google takes into account whenContinue Reading
You wouldn’t design a new kitchen without creating a blueprint first, would you? So, why would you design a website without creating a sitemap? If you want to launch a website that Google (and your potential customers) can discover, you’ll need a sitemap. Here’s how to create one. What isContinue Reading
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