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Social media is the collective of online communications channels dedicated to community-based activity, interaction, content sharing and collaboration. A computer-based technology that facilitates the sharing of content, ideas, other information and the building of virtual networks and communities.
In November 2017, Facebook began internally testing Messenger Broadcast: a service for businesses that allows them to send marketing content to users, without building a bot. Last week, the social media platform announced that Messenger Broadcast would be available for testing to select Page administrators in the U.S., Mexico, andContinue Reading
Have you ever seen an article, thread, Tweet, or GIF on Twitter and thought, “I really want to save this for later?” Until now, the only way to save a Tweet was to like it, copy the link somewhere, or screenshot it. Now, there’s an easier way. Twitter just announcedContinue Reading
2017 was a year of experimentation. We were committed to shifting our entire social media strategy to grow our viewership and audience, while continuing to engage with our audience where, when, and how they wanted. To successfully do this, we spent the year experimenting with how to best deliver contentContinue Reading
Let’s say you want to find a specific @elonmusk tweet about machine learning, but can’t find the tweet when you scroll back in your feed. Or you’re hosting a “2018 web design” webinar and want to compile a list of experts using Twitter. Or maybe you just want to seeContinue Reading
In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. Acknowledging that the network has become more divisive — abused and leveraged for judgment rather than conversation — Dorsey also spokeContinue Reading
Back in October, Facebook introduced a new initiative to put Page content in a separate feed from content within a user’s personal network. It was one of the first efforts from Facebook to shift its emphasis from advertisers to users — and it would live under what the social mediaContinue Reading
Today Facebook announced a new feature that will allow Facebook business Pages to post jobs and manage applications on its platform. In over 40 countries, administrators will be able to create job listings directly from their Pages, where they’ll appear throughout Facebook like any other post or ad would: theContinue Reading
In this audio, I am a special guest on the “A New Day Show” with Dr. Daphne Clarke-Hudson of the greater New York area. This multi-part show offers thought provoking, empowering, and inspirational dialogue as I relate my message to a new audience. Related resources: Jackrabbit Factor FREE download TheContinue Reading
Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures. It is not the photographs themselves that stir up these emotions, but rather the memories and aspirations we associate withContinue Reading
Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools. It’s the latest in a series of moves by Twitter to combat the spread of spam, false information, or bots on its network. The motivation behind these new restrictions is to significantly limitContinue Reading
As of late, it feels like an arms race between email marketing or Messenger marketing. A world where marketers have to pick: the workhorse of today or the most exciting channel of tomorrow? At first glance, I can see why. We’ve seen audiences engage an insane amount on Messenger —Continue Reading
A few weeks ago, I gave a talk at the Multifamily Social Media Summit in Napa, CA. It was my second consecutive year attending the event, and I wanted to give the audience something fresh — my talk was going to be about Facebook Messenger. A few days before theContinue Reading
If you use Facebook, you’re likely no stranger to the widespread clamor for a “dislike” button. It’s not like Facebook has ignored the cry for such a reaction option. In 2016, the social media channel rolled out five new Reactions buttons: Love, Haha, Wow, Angry, and Sad — the last of two are,Continue Reading
By now, it’s clear: Facebook is trying to convince everyone that it’s putting the “social” back in “social media.” As the network begins to show a loss of followers under 25, is called out as a place where users argue with each other over contentious topics, and continues to faceContinue Reading
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