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Social media is the collective of online communications channels dedicated to community-based activity, interaction, content sharing and collaboration. A computer-based technology that facilitates the sharing of content, ideas, other information and the building of virtual networks and communities.
The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another, like SNL’s recent parody of an ad for the smart home assistant, Amazon Echo. Even Apple’s advertising has been parodied so far and wideContinue Reading
Friends, I have a confession to make. There are moments when I obsess over Google’s algorithm in the same way that certain movie characters might obsess about their exes. I mean, we all do, right? After all, just look at how much my colleagues and I discussed it right hereContinue Reading
There’s really nothing like a truly spectacular lunar event. I remember the first time I saw a lunar eclipse, for example — I was in the third grade and, for the first time, didn’t immediately tune out my Dad’s seemingly endless enthusiasm for science and history. I also remember theContinue Reading
Although the exact day and time you post content to Instagram matters less than it used to — since your followers’ newsfeeds are now organized by relevance, engagement, and other factors versus post age — it’s definitely still important. Here’s why. Let’s say 10% of your audience is online onContinue Reading
Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram’s new setting is now turned on by default in your account. Only people you follow or have recentlyContinue Reading
It’s no secret that we love data. Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. And when it comes to social media, our love for data doesn’t fade. That’s why we love analytics and insights. They help you measureContinue Reading
When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site. And with new features like native video and smart replies, this update continues to be important heading into 2018. LinkedIn is the world’sContinue Reading
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2018. But before you finalize your social media strategy forContinue Reading
[affilinet_performance_ad size=468×60] Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often.According to the official statement, Facebook will “be making updates to [its News Feed] ranking so people have more opportunities to interact withContinue Reading
With more than 800 million monthly users, Instagram is a force to be reckoned with. If you’re a B2B brand, you might think the hype isn’t relevant to you — but in 2018, it most certainly is. As it stands, there are thousands of brands and a number ofContinue Reading
Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. And sometimes, brands use social media for jokes, burns, and unmitigated sass. When brand accounts share personality and humor on social media, it’s delightful — and it captivates the collective internet.Continue Reading
This is an archived audio from Garrett White and Garrett B. Gunderson’s radio show where Leslie Householder was a guest, long before Gunderson was a New York Times best-selling author, and long before he and Leslie co-authored the sequel to Jackrabbit Factor, Portal to Genius. Learn about commitment, and getting yourContinue Reading
You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don’t understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it’s time to make the most out of the channel. After all, 53% of people who message businessesContinue Reading
I’ll just come right out and say it: The internet has a massive mess to clean up. You may have heard about it. For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and natureContinue Reading
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